Home Australia Why beauty fans are ‘obsessed’ with this vitamin C serum that keeps selling out: ‘This is a game changer’

Why beauty fans are ‘obsessed’ with this vitamin C serum that keeps selling out: ‘This is a game changer’

by Elijah
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Sabbia Co-Owner Katie Eales shares before (left) and after (right) photos taken five minutes apart using the brand's Collagen C Serum

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Beauty fans are raving about an Australian brand Vitamin C serum with customers saying they are ‘obsessed’ with the multi-use beauty buy and branding it ‘a game changer’.

Sabbia Co’s Collagen C Serum ($79) has proved so popular with shoppers that it continues to sell out, with fans of the product saying they ‘love it’ because it provides ‘deep hydration’ and leaves skin ‘glowing’.

One happy customer said: ‘I had no idea I needed this collagen c serum until now! It leaves my skin soft, bouncy and glowing.’

Another shared: ‘Yes, this is a winner with all natural ingredients and native Australian too. Nice smell of cucumber and the consistency is just right, not too thin, not too thick, and it absorbs quickly and leaves no residue. Provides smoothing, brightening and plumping.’

Sabbia Co-Owner Katie Eales shares before (left) and after (right) photos taken five minutes apart using the brand's Collagen C Serum

Sabbia Co-Owner Katie Eales shares before (left) and after (right) photos, taken five minutes apart using the brand’s Collagen C serum

A third shared: ‘I started using Collagen C serum 8 weeks before my wedding and I love it! I have received so many compliments on how glowing and fresh my skin looks. I’m 48 so thought it might not do much for my skin but I’ve actually noticed a huge difference.’

With over 120 five-star reviewshas many customers referring to how they use the vegan product as an under-eye treatment, as well as a facial serum.

Sabbia Co-founder Katie Eales’ skincare routine

IS

  • 430: Water cleanser and apply while the skin is still damp Collagen C serum adds extra under the eyes.

PM

  • 1. Clean with the removal cloth
  • 2. cleansing with Konjac Sponge and Botanical Glow Cleanser and apply skin care: Revive Face Mist, Collagen C Serum, MultiVitamin Moisturizers.

Additional: Matcha clay mask 1-2 times a week.

One shopper said: ‘I love that it’s multi-use and also targets my dark circles while addressing my whole face.’

That Collagen C serum is made from natural ingredients including Davidson Plum, Finger Lime and Kakadu Plum, three plant-derived vitamin C extracts, high-potency Hyaluronic Acid and vegan marine seaweed collagen, which work together to hydrate, protect and improve your skin.

Studies have shown that forms of vitamin C can be used topically to treat and prevent changes associated with photoaging and for hyperpigmentation.*

Hyaluronic acid is known for its moisturizing properties, as it can bind and retain water molecules, which helps the skin’s moisture.

Seaweed is becoming increasingly popular in skin care, and scientific studies have proven the potential skin care properties of seaweed bioactive compounds.**

Sabbia Co founder Katie Eales, 29, said she created Collagen C serum because, ‘I didn’t believe there was a pure vegan collagen serum on the market that actually made a difference to the skin.’

“I also wanted to create a multi-functional product that would work as an all over face serum and target the eye area,” said Katie.

The Burleigh Heads-based entrepreneur has said the response to the serum from customers has been ‘fantastic’.

Collagen C serum has quickly become one of our bestsellers. This is because the results are almost immediate, I and my clients are regularly asked what skin treatments or actives we use and the answer is none, it’s all thanks to the Collagen C Serum,’ said Katie.

“I think the fact that it also works as an under-eye treatment is why it’s also become a cult product among new mothers.”

The serum is made from Davidson Plum, Finger Lime and Kakadu Plum, three plant-derived vitamin C extracts, high-potency Hyaluronic Acid and vegan marine seaweed collagen

The serum is made from Davidson Plum, Finger Lime and Kakadu Plum, three plant-derived vitamin C extracts, high-potency Hyaluronic Acid and vegan marine seaweed collagen

The serum is made from Davidson Plum, Finger Lime and Kakadu Plum, three plant-derived vitamin C extracts, high-potency Hyaluronic Acid and vegan marine seaweed collagen

After using Collagen C serum even morning and night for several weeks, I can honestly say it has left my skin glowing. It has a fresh cucumber scent which feels very premium, it’s not sticky like other hyaluronic acid serums I’ve used and it sits nicely under moisturiser, SPF and the brand’s Mineral BB cream ($60). A little goes a long way too.

Although many customers have said they noticed a difference under their eyes, I can’t say I did, but I will caveat it by adding that I am an insomniac with two kids who insist on playing music beds every single night.

I don’t typically use an eye cream, but I enjoyed paying a little extra attention to my under eye area by dabbing the serum twice daily and overall I’m impressed with the serum, it’s left my skin feeling great.

Sabbia Co-founder Katie Eales said: 'We create multi-functional clean skincare that works'.

Sabbia Co-founder Katie Eales said: 'We create multi-functional clean skincare that works'.

Sabbia Co-founder Katie Eales said: ‘We create multi-functional clean skincare that works’.

The packaging is smart but also clever, each product comes with a small cap that holds the mouthpiece in place to prevent accidental spills and the bottles are reusable with customers able to purchase refill bags in an effort to improve sustainability.

‘We create multifunctional pure skin care that works. From formulations to packaging, we are a leader in sustainability, and a 75 percent repeat customer rate, when the standard for beauty is typically 25 percent, shows the results our customers get, again highlighting the effectiveness of our products, Katie said.

For more information about Sabbia Co click here.

*Telang PS. Vitamin C in dermatology. Indian Dermatol Online J. 2013 Apr;4(2):143-6. doi: 10.4103/2229-5178.110593. PMID: 23741676; PMCID: PMC3673383.

**Jesumani V, Du H, Aslam M, Pei P, Huang N. Potential Use of Seaweed Bioactive Compounds in Skin Care-A Review. Mar Narcotics. 2019 Dec 6;17(12):688. doi: 10.3390/md17120688. PMID: 31817709; PMCID: PMC6950024.

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