They have already shelled out hundreds of pounds on tickets to see their idol.
However, fans of US superstar Taylor Swift heading to her concerts in Edinburgh next month are facing increased financial pressure after hotels increased the price of staying in the city on the nights of her shows.
Amid the Swifties frenzy, some hotels are charging more than double for a room on the first Scottish night of their Eras tour on June 7.
Marketing firm Searchbloom analyzed rates advertised online on Airbnb, Booking.com and Expedia, where prices are programmed to respond to demand.
It found that the most expensive night’s stay was Ms Swift’s inaugural performance, although the next night was on average just £3 less.
Fans of US superstar Taylor Swift heading to her concerts in Edinburgh next month face increased financial pressure after hotels increased the price of staying in the city on the nights of her shows.
Amid the Swifties frenzy, some hotels are charging more than double for a room on the first Scottish night of their Eras tour in Edinburgh on June 7.
Both are reported to cost more than twice as much as hotels in other cities during the pop sensation’s tour.
On Booking.com, the going rate for a room for one adult and one child in a hotel in the capital on June 7 is £930, compared to £467 on the Friday before the concert.
Another is to advertise rooms at £1,625 for the first night of the three concerts. Seven days earlier, the price was listed at £614.
Another company advertised a room for £923 on June 7, while the price is listed as £351 on May 31.
The multi-award-winning singer will take to the stage at Murrayfield Stadium to perform in front of around 215,000 fans between June 7 and 9.
Meanwhile, Glasgow Clyde College is hosting a course that will offer a Taylor Swift masterclass ahead of her shows in Scotland.
Its goal is to teach parents and the uninitiated everything they need to know about the singer before her three concerts.
Price rise: On Booking.com, the going rate for a room for one adult and one child in a hotel in the capital on June 7 is £930, compared to £467 on the Friday before the concert.
The multi-award-winning singer will take to the stage at Murrayfield Stadium to perform in front of around 215,000 fans between June 7 and 9. In the photo: Fans go crazy in Tokyo.
