Another big esports brand is making some big changes. 100 Thieves, which already announced layoffs in January, is laying off more staff and expanding its internal game development studio and its energy drink Juvee, said 100 Thieves president and chief operating officer John Robinson. in a Thursday thread on X (formerly Twitter). The cuts affect approximately 20 percent of the company’s employees and primarily affect Juvee and the game development studio, Robinson says. The edge. (Robinson did not confirm a specific number of affected employees.)

“During the esports franchise era, we saw tremendous growth in our esports business and brand and were fortunate to be able to make investments beyond that core.” Robinson wrote in. “As the economic landscape has changed over the past two years, the growth of our business has not kept pace with the growth of our organization. “We can’t afford an organization as big as we used to be and that responsibility falls on Matt and I.”

Going forward, 100 Thieves will focus on its esports teams, apparel, and online content. Robinson said in another post.. Juvee will separate within the next three months, while the game development studio will separate immediately, Robinson says. The edge. (Account no longer exists on the platform; 100 Thieves announced the game in June 2022.) In X, Robinson promise that “We will share more updates on these companies in the coming months.”