Printing alerts for & # 39; smoking is deadly & # 39; on individual cigarettes would discourage people from cheating, researchers say.
Scientists from the University of Stirling in Scotland tested the controversial concept on 120 smokers and asked for their opinion.
Volunteers told how they thought the warning was unpleasant, with many women saying it was a frightening reminder of the dangers of smoking.
But a prominent critic attacked the suggestion and said there is not a single person in Britain who is unaware of the risks of smoking.
Scientists from the University of Stirling in Scotland tested the controversial concept on 120 smokers and asked for their opinion
& # 39; The consensus was that individual cigarettes adorned with warnings would be unpleasant, & # 39; said lead author Dr. Crawford Moodie.
& # 39; This study suggests that the introduction of such warnings could influence the decision making of these groups.
& # 39; It shows that this approach is a viable policy option and one that – for the first time – would extend health messages to the consumption experience. & # 39;
The possibility of cigarette warnings is included in the Scottish Government Action Plan for Tobacco Control.
The blueprint suggests making changes to & # 39; color, composition and / or warning messages on each stick & # 39 ;.
Officials in Canada announced last year that it would consider forcing manufacturers to print warnings on individual cigarettes.
& # 39; SMOKING MUST SAY BEFORE 2030 & # 39;
The government is striving to stop smoking in England by 2030 as part of a series of measures to tackle avoidable poor health problems.
The Green Paper, issued in July, said that more needs to be done to improve public health.
The newspaper said: & # 39; Thanks to our joint efforts in the area of smoking, we now have one of the lowest smoking rates in Europe.
& # 39; Yet for the 14 percent of adults who still smoke, it is the greatest health risk.
Smokers are disproportionate in areas with many hardships. In Blackpool, one in four pregnant women smoke. In Westminster it is one in 50. & # 39;
The article proposes to offer smoking cessation to all cigarette users who have been admitted to NHS hospitals.
It said it wants to reduce the smoking rate to 12 percent by 2022 and to zero by 2030.
& # 39; This includes an ultimatum for the industry to eliminate smoked tobacco by 2030 & # 39 ;, the paper added, & with smokers quitting or switching to reduced-risk products such as e-cigarettes. & # 39;
Professor Linda Bauld, Cancer Research UK prevention expert, said: “Too many young people are still smoking.
& # 39; Government anti-smoking campaigns and cigarette tax increases remain the most effective methods to prevent young people from starting to smoke.
& # 39; But we must continue to look for innovative ways to prevent them from using cigarettes to ensure that the smoking rate among young people continues to fall.
& # 39; This study shows that tactics such as making cigarettes unattractive can be an effective way to do this. & # 39;
All smokers in the study were 16 years or older. The results are published in the journal Addiction Research and Theory.
The participants felt that a warning on each cigarette would prolong the health message, as it would be visible when it was removed from a pack, ignited, left in an ashtray and left with every draw, making avoidance behavior more difficult.
Christopher Snowdon, of the Institute of Economic Affairs, said: “There is not a single person in Britain who is unaware of the risks of smoking.
& # 39; People are bombarded with anti-smoking messages from the day they are born.
& # 39; Cigarette packages are sold with graphic warnings that cover two-thirds of the surface. People smoke despite the risks, not because individual cigarettes have not informed them of the risks.
& # 39; After being bothered for years by health enthusiasts, smokers may enjoy the idea of setting fire to a health warning, but this is not a serious policy.
& # 39; It is a desperate attempt by anti-smoking campaigners to keep themselves in operation now that the regular packaging campaign has ended. & # 39;
Simon Clark, director of the pro-smoking pressure group Forest, has previously said that printing a warning on cigarettes & nothing would accomplish & # 39 ;.
Smoking is the largest preventable cause of cancer and it is known to produce chemicals that cause at least 15 different forms of the disease.
There are indications that it causes about 70 percent of all lung cancer cases, with the highest number of deaths in any form.
People are attracted to smoking because nicotine can make them feel good, but it is easy to get addicted and very difficult to quit once smoking becomes a habit.
Around 7.4 million people in the UK regularly smoke tobacco, along with around a billion people – mostly men – worldwide.
Government initiatives to reduce the number of smokers have been regularly introduced in the UK in the last 15 years.
Health warnings on packaging became mandatory in 2002, advertisements were banned in 2003 and smoking indoors was banned in 2007.
Officials followed the measures in 2017 with a policy that meant that all brand packaging had to be replaced by ordinary green-brown boxes.
It is after a study earlier this week that people in England now smoke 1.4 billion fewer cigarettes a year than at the start of the decade.
The University College London research suggested that the stricter rules for cigarette packaging and advertising, as well as the smoking ban, have worked indoors.
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